January 25, 2008

Music business evolves

The music industry will always be a step behind the younger markets, one clear example of this is EMI, they are well respected and level headed business, but when it comes to knowing what the young are looking for, they may as well be on a different planet.

The company organised a young focus group to try and see where they where going wrong. Once the day was over in order to thank the youngsters they showed them a huge pile of CD’s from various artists and told them to help themselves to as many as they wanted for free, but they chose none.

It is now that it dawns on the music industry that the kids of today are not interested in shiny discs and fancy paperwork, they want it digital and they want it now. The sooner the music industry realises this, the better off they will be.

Source [Ars Technica]