July 30, 2008

Apple revamping laptops

The continued growth and of the success of Apple has to the speculation that the company could be in the process of developing a completely new range of notebook computers.

Stories like these come around every now and then, but the story now follows the huge success that Apple has been seeing recently and the fact that there have been some clues in the messages coming out of the Apple camp.

At the moment the company would like to see a more profitable range of computers, recently the margins have been dropping. There is little that can be done about that, apart from cutting back on the costs or increasing prices of the current range.

Rather than do that, it would be more practical to solve the situation by introducing a new range of computers, which are more profitable.

Source [Business Week]